‍New-York City - January 3rd of 2025 — Today marks a transformative milestone as Focal Studio unveils its rebranding to Zenyt. This bold new identity reflects the company’s mission to empower e-commerce brands to achieve peak performance with intuitive, impactful AI solutions.
The name Zenyt is inspired by the “zenith,” the sun’s highest point, symbolizing the company’s goal of helping e-commerce businesses reach their ultimate potential. It’s more than a name; it’s a philosophy. The phrase “Zen it” acts as a rallying call, inviting users to confidently tackle challenges and achieve success.
Zenyt’s approach to AI stands out by being intuitive, straightforward, and impactful. Cutting through the noise of traditional industry complexities, Zenyt’s solutions deliver clarity and measurable results, enabling clients to grow their businesses with calm and peace of mind.
The rebranding process was a collaborative effort, involving workshops and polling sessions with advisors, friends, and family. The name Zenyt emerged as the clear choice, resonating with excitement, empowerment, and expertise—qualities that define the company’s core values.
With its cutting-edge platform, Zenyt.ai identifies and resolves friction points in e-commerce experiences, enhancing user satisfaction, improving accessibility, and boosting conversion rates. The rebranding underscores the company’s commitment to innovation, excellence, and delivering unparalleled value to its clients.
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Arthur Pentecoste, Co-Founder of Zenyt, shared his excitement:
“This rebranding isn’t just about a new name; it’s about a renewed commitment to our clients and our mission. Zenyt reflects our belief in creating impactful solutions that simplify and elevate the e-commerce experience. We're thrilled to embark on this new chapter.”
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Zenyt.ai is an AI-powered platform that optimizes e-commerce experiences by simulating user behaviors to identify and resolve friction points, from broken elements to suboptimal flows. With a focus on clarity, simplicity, and impact, Zenyt helps brands achieve exceptional results and stand out in their industries.
